Feed the Future

Millions in the UK are returning to school in 2025 too hungry to learn. Without a healthy breakfast, they struggle to focus, fall behind in class, and risk losing out on a brighter future.

That’s why Magic Breakfast and FT FLIC have created Feed the Future – a partnership between two charities committed to helping children escape poverty – and we’re asking for your help right now. Because you have the power to break that cycle.

It starts with something simple, but powerful – a magic breakfast of nutritious food for a secondary school child to start the day. And it’s matched with financial skills training to build a brighter future. They’ll learn how to manage money, save for the future and set themselves up for long-term success. 

Rosetrees Trust is now matching donations for Feed the Future. This means that every pound you give will be doubled, and go twice as far. But their offer is only valuable if you donate. All funding will go directly to providing meals and training for students across the UK.

Double your impact today and help us break the cycle of poverty.

Will you Feed The Future?

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Feed the Future:
Partnering for Impact

No child should go to school too hungry to learn – yet today, in the UK, millions of children and young people face this reality. Hunger prevents children from focusing in class, and the impact is profound. Young people lose out on education, their potential is cut short, and the cycle of poverty continues. But together, we could change that.

Feed the Future is a collaboration between Magic Breakfast and FT FLIC, two leading organisations tackling hunger and poverty in the UK. Through this initiative, children receive not just a nutritious breakfast to fuel their school day, but also financial skills training to help them break free from poverty and build more secure futures.

The evidence is clear:

  • Magic Breakfast found that 94% of surveyed schools report that their breakfast programme improves children’s concentration in class. By ensuring children and young people are well-fed, we are helping them focus, engage, and excel in their learning.
  • FT FLIC has been a proven force in financial education, with tailored programmes that equip children with critical skills in budgeting, saving, and understanding money. These lessons empower young people to manage their finances effectively and open doors to future opportunities.

Your support as a corporate partner can help expand this impactful programme to reach even more children. By providing a year of healthy breakfasts and essential financial education, you are not only investing in a child’s immediate wellbeing—you are also setting them up for long-term success.

Together, we can break the cycle of poverty. Letʼs feed the future.

Leading Partner

By agreeing to match-fund the donations from this mass appeal, you could become our leading partner, with your logo/name appearing on all print and digital ads.

Gold Partner

For £50,000 you could provide over a 100 students with healthy breakfasts and financial skills training throughout secondary school. Your logo will appear on this website as a gold partner.

Silver Partner

For £10,000 you could provide a classroom with healthy breakfasts and financial skills training throughout secondary school. Your logo will appear on this website as a bronze partner.

Get in touch

Contact corporatepartnerships@magicbreakfast.com to discuss partnership opportunities.