Feed the Future

Imagine starting the day too hungry to concentrate, too tired to keep up with lessons, and too worried about where your next meal might come from to learn.

This is the harsh reality for millions of children across the UK today. For many, poverty is more than just an empty stomach – it’s a cycle that limits their education and puts their futures at risk.

That’s why Magic Breakfast and FT FLIC have created Feed the Future – a partnership between two charities committed to helping children escape poverty – and we are asking for your help right now. Because you have the power to break that cycle.

It starts with something simple, but powerful – a magic breakfast of nutritious food for a secondary school child to start their day. And it’s matched with financial skills training – lifelong tools that can help break the cycle of poverty for good. They’ll learn how to manage money, save for the future, and set themselves up for long-term success.

You can make this happen. Feed the Future, today.

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Feed the Future:
Partnering for Impact

No child should go to school too hungry to learn – yet today, in the UK, millions of children and young people face this reality. Hunger prevents children from focusing in class, and the impact is profound. Young people lose out on education, their potential is cut short, and the cycle of poverty continues. But together, we could change that.

Feed the Future is a collaboration between Magic Breakfast and FT FLIC, two leading organisations tackling hunger and poverty in the UK. Through this initiative, children receive not just a nutritious breakfast to fuel their school day, but also financial skills training to help them break free from poverty and build more secure futures.

The evidence is clear:

  • Magic Breakfast found that 94% of surveyed schools report that their breakfast programme improves children’s concentration in class. By ensuring children and young people are well-fed, we are helping them focus, engage, and excel in their learning.
  • FT FLIC has been a proven force in financial education, with tailored programmes that equip children with critical skills in budgeting, saving, and understanding money. These lessons empower young people to manage their finances effectively and open doors to future opportunities.

Your support as a corporate partner can help expand this impactful programme to reach even more children. By providing a year of healthy breakfasts and essential financial education, you are not only investing in a child’s immediate wellbeing—you are also setting them up for long-term success.

Together, we can break the cycle of poverty. Letʼs feed the future.

Leading Partner

By agreeing to match-fund the donations from this mass appeal, you could become our leading partner, with your logo/name appearing on all print and digital ads.

Gold Partner

For £50,000 you could provide over a 100 students with healthy breakfasts and financial skills training throughout secondary school. Your logo will appear on this website as a gold partner.

Silver Partner

For £10,000 you could provide a classroom with healthy breakfasts and financial skills training throughout secondary school. Your logo will appear on this website as a bronze partner.

Get in touch

Contact corporatepartnerships@magicbreakfast.com to discuss partnership opportunities.